tiktok – Griffin's Blog

All the information needed

March 30, 2023 griffinhirsch11

_{^{Press releases have been around since 1905. They provide valuable information not only to the public but journalists around the world. Since the takeoff of the internet, press releases have grown much more and have become way more common.}}

Press releases have changed with the growth of technology, allowing press releases to become more widely available rather than just seen through traditional media. With the growth of technology, press releases have incorporated multimedia and a way to access these releases online for millions of people to see and look up.

You don’t just want press releases when there is big news because “big news” doesn’t always happen. It’s about making any news have a hook that will intrigue journalists. Having a shift in a company is not the biggest news, but giving a reason for that shift can intrigue a journalist to want to dive deep into that story. This works the same for something that involves evidence. If Taco Bell were to take something off the menu, that is not newsworthy. Still, if they were to take something off the menu after finding something harmful or contaminated within that object on the menu, suddenly, it becomes a great news hook to follow and gather information about.

Press releases provide helpful information to the public and journalists looking for stories. Without press releases, people would go crazy wondering about how certain events happened without the company talking about it, and that’s what press releases do. It also doesn’t have to be a bad event that makes a press release. Some great press releases come from Apple whenever they release a new product and discuss the new features they offer. All in all, press releases are a great way to gain information through the evidence and details that they provide within these releases.

The usefulness of social media business profiles.

March 2, 2023 griffinhirsch11

Instagram and TikTok are some of the biggest social media apps and offer business profile access. This allows for users to see basic information regarding the business and allows for users to learn more about the company but also gives easy access to buy the products.

Social media has become a powerhouse in terms of digital marketing. With apps like Instagram and TikTok, engagement and business marketing tools have allowed brands to take off just due to their presence online.

Instagram launched its business tool in 2016, and since then, it has added multiple tools surrounding the business side of social media. When the business tool first launched, it allowed regular users to turn their profiles into business ones. For brands and companies, it allowed them to put store hours, contact information, a website, a direct contact button to get in touch, and all the analytics of the business profiles. The analytics include the demographics of the audience, such as age, gender, and the impressions they got from those specific demographics. In 2020 Instagram added more to the business side of things and put in a store tab in Instagram where companies and brands could directly sell products and tickets directly from the app without leaving. With even more additions, such as stories and interactive stickers to add to stories, Instagram has set a mark on how they have helped businesses get traction online.

TikTok hasn’t been popular as long as social media companies like Snapchat and Instagram, but it does offer the best chance to blow up and exceed numbers in terms of popularity. It has similar tools to Instagram in the sense of business profiles and how users can view certain aspects of your business, like contact information, location, etc. What TikTok offers that Instagram doesn’t its popularity and how many users consume the app. A certain stat says 90% of users spend more than 52 minutes on the app a day. TikTok has the biggest numbers for engagement and can boost a profile that has 0 followers to a million in a week, and it wouldn’t be a surprise. These social media companies like TikTok and Instagram have allowed massive waves of people to cross over these accounts from companies and brands and allow them to explode on social media.

The one con of these social media companies is the pay. Most social media will pay profiles that generate a lot of content and views that also have high engagement, which would lead them to keep on regenerating high numbers in views, likes, and comments. Even though these companies receive lots of exposure and customers through these apps, they are still pumping up numbers for the social media company itself, therefore, letting these social media companies completely profit from their own “success,” which just seems to be exposure. For instance, a famous YouTuber and internet boxer KSI has amassed 9 million followers, 70 million likes, and over 200 million views on his TikTok yet has received a mere $3000 dollars from the app. So even though, TikTok and Instagram offer great business features to allow companies and brands to push their products online easily, it doesn’t repay big companies who offer users to the social media companies. This is also a reason why many influencers don’t use TikTok or Instagram as a way of making money online and instead use youtube.

Social Media Influencers is the new digital marketing

February 23, 2023 griffinhirsch11

_{Social media influencers are all around the world today. They are important because they have changed how companies go about digital marketing and marketing in general. These influencers have massive audiences that trust them and leads to them being able to market products off their following.}

Influence today is much different than it was centuries ago. Influence would come in most forms of trying to influence religion on someone or political ideas like Marxism, for example. Nowadays, there is an influence in social media, products through basic e-commerce and many other products or brands that have no real influence on the world itself, just the joy or happiness a person gets when they receive the products.

The title influencer has become increasingly popular since social media has allowed people to make a living off having an influence alone, whether its impressive or not. If Jesus Christ were alive today, he would be considered an influencer.

Social media influencers are what has taken a storm recently. An app like TikTok, it has changed the direction of social media influencing. For most of the time social media has been around, there have rarely been people with no real skill that have a major influence. When I say no skill, I mean they are not an athlete, politician, musician, actor, etc. I mean, people like Kim Kardashian, who became famous for looks and dating popular people and ultimately caught her break, when a sex tape got released of her. Now Kim Kardashian is one of the biggest influencers on social media and has amassed hundreds of millions of followers. Tiktok has allowed for people with no real skills besides looking good or being funny to have a massive influence allowing them to profit off their audience.

In conclusion, influence has evolved throughout history and in today’s world. It has taken a new form through social media and e-commerce. Social media influencers have become a dominant force in the creator economy, and their impact on marketing and advertising has grown significantly. While some influencers may not possess traditional skills like actors or musicians, their ability to capture attention and create online relationships with their audience has allowed them to profit and become major players in the industry. However, to maintain influence and success, authenticity and genuineness are crucial. Overall, being an influencer may seem easy, but it requires hard work, dedication, and a commitment to building trust and with one’s audience.