Engagement – Griffin's Blog

All the information needed

March 30, 2023 griffinhirsch11

_{^{Press releases have been around since 1905. They provide valuable information not only to the public but journalists around the world. Since the takeoff of the internet, press releases have grown much more and have become way more common.}}

Press releases have changed with the growth of technology, allowing press releases to become more widely available rather than just seen through traditional media. With the growth of technology, press releases have incorporated multimedia and a way to access these releases online for millions of people to see and look up.

You don’t just want press releases when there is big news because “big news” doesn’t always happen. It’s about making any news have a hook that will intrigue journalists. Having a shift in a company is not the biggest news, but giving a reason for that shift can intrigue a journalist to want to dive deep into that story. This works the same for something that involves evidence. If Taco Bell were to take something off the menu, that is not newsworthy. Still, if they were to take something off the menu after finding something harmful or contaminated within that object on the menu, suddenly, it becomes a great news hook to follow and gather information about.

Press releases provide helpful information to the public and journalists looking for stories. Without press releases, people would go crazy wondering about how certain events happened without the company talking about it, and that’s what press releases do. It also doesn’t have to be a bad event that makes a press release. Some great press releases come from Apple whenever they release a new product and discuss the new features they offer. All in all, press releases are a great way to gain information through the evidence and details that they provide within these releases.

The usefulness of social media business profiles.

March 2, 2023 griffinhirsch11

Instagram and TikTok are some of the biggest social media apps and offer business profile access. This allows for users to see basic information regarding the business and allows for users to learn more about the company but also gives easy access to buy the products.

Social media has become a powerhouse in terms of digital marketing. With apps like Instagram and TikTok, engagement and business marketing tools have allowed brands to take off just due to their presence online.

Instagram launched its business tool in 2016, and since then, it has added multiple tools surrounding the business side of social media. When the business tool first launched, it allowed regular users to turn their profiles into business ones. For brands and companies, it allowed them to put store hours, contact information, a website, a direct contact button to get in touch, and all the analytics of the business profiles. The analytics include the demographics of the audience, such as age, gender, and the impressions they got from those specific demographics. In 2020 Instagram added more to the business side of things and put in a store tab in Instagram where companies and brands could directly sell products and tickets directly from the app without leaving. With even more additions, such as stories and interactive stickers to add to stories, Instagram has set a mark on how they have helped businesses get traction online.

TikTok hasn’t been popular as long as social media companies like Snapchat and Instagram, but it does offer the best chance to blow up and exceed numbers in terms of popularity. It has similar tools to Instagram in the sense of business profiles and how users can view certain aspects of your business, like contact information, location, etc. What TikTok offers that Instagram doesn’t its popularity and how many users consume the app. A certain stat says 90% of users spend more than 52 minutes on the app a day. TikTok has the biggest numbers for engagement and can boost a profile that has 0 followers to a million in a week, and it wouldn’t be a surprise. These social media companies like TikTok and Instagram have allowed massive waves of people to cross over these accounts from companies and brands and allow them to explode on social media.

The one con of these social media companies is the pay. Most social media will pay profiles that generate a lot of content and views that also have high engagement, which would lead them to keep on regenerating high numbers in views, likes, and comments. Even though these companies receive lots of exposure and customers through these apps, they are still pumping up numbers for the social media company itself, therefore, letting these social media companies completely profit from their own “success,” which just seems to be exposure. For instance, a famous YouTuber and internet boxer KSI has amassed 9 million followers, 70 million likes, and over 200 million views on his TikTok yet has received a mere $3000 dollars from the app. So even though, TikTok and Instagram offer great business features to allow companies and brands to push their products online easily, it doesn’t repay big companies who offer users to the social media companies. This is also a reason why many influencers don’t use TikTok or Instagram as a way of making money online and instead use youtube.

Engagement is KEY

February 16, 2023 griffinhirsch11

Twitter is a great social media for numerous reasons. It allows for easy engagement due to easy access to commenting, retweeting, or quote tweeting. It is not an app directly for pictures or videos, so engagement is heavy. Commenting on what someone wrote on Twitter vs commenting on a picture on Instagram is two totally different things and makes Twitter more accessible to actually hearing people’s thoughts rather than what they are going to compliment about a photo.

Twitter for journalists is an amazing thing as it works as a portfolio for them, and is super easy to share articles through Twitter. Any type of topic written by a journalist invites that specific group to engage with their Twitter posts, whether they are posting their article or just talking about a specific topic. For instance sports beat writers invite fans to ask specific questions during the season so the journalist can provide insight.

Some practices for journalists on Twitter involve responding to comments, sharing other colleagues’ work, sharing parts of personal life, and sharing your own stories but also posting other tweets that don’t just involve links. By doing this, it allows the journalist to grow followers in a way where they can also be considered fans of your writing and insight.

Whether its Twitter or other social media platforms, journalists cannot ignore other social media platforms because that is missing out on important engagement. All different social media sites offer different demographics, especially Facebook, which is not primarily used by people older than 25 and not part of GEN Z. Journalists can’t ignore certain apps because it takes away from the main part of why they are writing which is the number of clicks and engagement their stories can receive.

Engagement is key in a world full of followers, which is why it is the most important thing in social media. Engagement will always beat out followers because, by having constant engagements, social media algorithms push your content to the top of people’s pages where it can be seen. Any amount of followers can’t do the same thing unless their engagement is high as well. I referenced this in my last blog, but let’s say 1 account on Twitter has 5000 followers with a ton of engagement, and another account has 500k followers with little to no engagement. Even though one account may seem like they make a good amount of money because they have followers, in reality, the account with 5000 followers and more engagement would be crushing the other account in terms of getting paid even with 495k fewer followers. Engagement is KEY.