Blogging has evolved significantly over the past thirty years, and it’s crazy to think that it has been in existence for that long. Initially starting out as just an online diary, it has transformed into a platform where individuals can express their passions.
Blogging appeals to a wide range of people as there is probably a blog written on every possible topic in the world, waiting to be discovered by the reader. Popular subjects such as fashion, sports, parenting, etc. have the capability of attracting substantial attention based on the writer’s perspective and the reader’s connection to it.
The popularity of blogging partly can be attributed to human nature. People always seek to connect with others or to compare themselves, as it enables them to gather information about their desired goals and receive valuable feedback on their progress. Alternatively, readers may find a writer whose style resonates with them. For example, I cannot read sports writers who are overly optimistic, as I, as a fan, tend to be pessimistic, so I follow writers who share my way of thinking.
All this ties into engagement and how it is crucial in the world of social media and blogs, even more so than having a large number of followers. A drop in engagement is a telltale sign of a decline in popularity, even for celebrities with a massive following. Engagement creates a pathway for the audience to voice their opinions, and it also provides valuable feedback for the creator to enhance their product. In conclusion, engagement is the king of social media as it keeps people coming back and enables them to be heard. People desire to have their thoughts acknowledged, which engagement achieves by increasing numbers through comments, likes, shares, reposts, etc.
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